EOSA Member of the Month: Russell Reyes, Perico’s & Panchito’s Mexican Restaurants


Tell us a little bit about your business.

Perico’s was established in 2002 on Bandera Rd, and there are currently two locations.  I also operate my parent’s two restaurants, Panchito’s Mexican Restaurants.  Being a scratch kitchen, we serve a blend of San Antonio freshest Tex Mex and Authentic Mexican food.  We have a full-service bar offering some delicious hand-crafted margaritas.  Food wise… the Beef Caldo and Mole Enchiladas are a must try!  Cocktail-wise… the Parrot Tail and Perfecto Margarita are solid choices.

What is your entrepreneurial fuel? or what keeps your business spirit going?

I have a passion for people and food.  It fuels me when I hear of a memorable experience a guest encountered at one of our restaurants.

What is one piece of advice you’d give from your experience of being an entrepreneur?

If you want to be an entrepreneur, develop leadership skills.  Know the 5 Levels of Leadership by John Maxwell, know your current level, and dive deep in growing to the next level.  It’s a journey, not a destination so be patient and stay the course.

What are your favorite things to do outside of the office?

Spend time with my girls.  Read my bible or leadership books.  Play golf. Watch basketball or football.  Visit Lake LBJ. Do weekend getaways.

What is on the horizon for you- either in your business or personal life?

Personally, I am looking forward to spending more time with my family, being very involved with my two girls (5 & 2 years old.)

Professionally, building our level of excellence at the restaurants while patiently waiting for the right time to expand and consider franchising.

What would you consider your biggest achievement or greatest moment of euphoria in your business?

Swallowing my pride and closing one of my underperforming restaurants knowing it was the first step to a larger plan of growth and success.

What are some goals for yourself in the next 10 year?

Personally, being a dad that my girls can approach and talk to when they have something personal they need to talk about.

Professionally, becoming a recipient of the Malcom Baldridge award for our level of excellence in the restaurant industry.

What do you love most about EO? Why would you recommend EO to a fellow entrepreneur?

My forum… the Badasses are bad ass!  In all seriousness, the relationships you build are inexplicable.  The deep-rooted, trusting relationships I’ve built in EO have helped me become a better father, husband, and boss.

What leader, mentor or fellow entrepreneur has been an inspiration for you?

My dad has taught me to be patient and allow people to fail forward, and my mom has helped me to understand what sheer grit can get you through in this lifetime.

What are some of your favorite extracurricular activities? Things you do with your family or friends?

I love to grill at home with friends and family, vacation to close destinations like Port Aransas or further destinations like Playa del Carmen, or make margaritas at the lake.



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