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EOSA January Member of the Month: Bret E. Broussard Jr., President of Broussard Group

bretbroussard

Bret Broussard

President of Broussard Group


Tell us a little bit about your business.

Broussard Group is a 20-year-old second generation family owned Contract Office Furniture Dealership. Over the past 5 years I have expanded our corporate capabilities and diversified the business by starting a 3PL (Third Party Logistics Company) which is the “Final Mile” white glove home delivery service for large furniture retailers.

What do you love most about being an entrepreneur?

Being able to make decisions and began implementing them immediately without having to go through multiple layers of approval.

What is one piece of advice you’d give from your experience of being an entrepreneur?

To add on to what I love most about being an entrepreneur – you must be very very good at self-reflection and understand there is no one to blame but yourself if a decision you make does not go well. My father always told me “the first you hear of a problem is the best it’s going to get” so understanding the problem immediately, diagnosing it and demising a strategy to recover from it is the most important advice I can share from my experiences.

What are your favorite things to do outside of the office?

I grew up playing every sport so I still enjoy competing in just about anything whether it be a wolf game on the golf course, horse shoes in the backyard or a live or clay pigeon shoot. Besides competitive sports I enjoy being outdoors and either hunting or fishing.

What makes you the happiest?

With three children under three years old a date night with just my wife is pretty spectacular. Also, being out in the country where you can’t hear another car, human or anything man made besides the sounds of the wild. That is how I unwind and recharge.

What would you consider your biggest achievement or greatest moment of euphoria in your business?

The past six months here at Broussard Group have been euphoric to say the least. I was awarded the central region for all white glove deliveries this past fall and opened up our Austin, Tx. Distribution Center on December 1, 2016. We also transitioned our lead contract office furniture manufacturer on January 1, 2017 and we are now exclusively aligned with the largest furniture manufacturer in the world. This move will enable us to sell a much vaster line of products (HNI and Allsteel) that meets the needs of the San Antonio and South Texas markets.

What is your favorite book?

“Good to Great” by Jim Collins. I was given a copy by first boss in Houston who has all of his employees read it every December. This book illustrates how companies in the same exact fields made decisions and how some worked out very well and others did not. The reader gets to see in depth how decisions, small and/or large, can have severe consequences or yield unimaginable growth and success.

What do you love most about EO? Why would you recommend EO to a fellow
entrepreneur?

I consider my Forum to be my Board of Directors for Broussard Group. The experience sharing that we all receive from every Forum mate, who are all in different fields, is invaluable. Most importantly, as an entrepreneur you can finally understand that you are not on an island by yourself and there are many other entrepreneurs dealing with the same exact issues as you are. It is a very calming feeling once you fully grasp that.

What leader, mentor or fellow entrepreneur has been an inspiration for you?

I have two: First, my father has been my coach on every sports team I have played on since I was about 4 years old and has continued being my coach to this day in life and in business. He has taught me how to win and act like you’ve been there before as well as how to handle losing. Growing up we still kept score and got first place trophies for winning championships, but got nothing when we lost. The lessons one can learn in sports are far more valuable than anything you can learn in a textbook. Second, my MBA Professor Dr. Jim Wetherbe is a mentor I am indebted to for teaching me the art of communication and how to effectively communicate as a leader. His book, “So, What’s your Point..” is more of a field guide to communicating as opposed to a business book, and I reference it monthly.

What are some of your favorite extracurricular activities? Things you do with
your family?

My wife and I have three young children and we all enjoy getting outside away from the city with our best friends whether it be at the lake, river, beach or countryside. Our true passion is the outdoors and it is fun to teach our children all of the things our parents and grandparents taught us. I never thought I would get so much happiness out of watching toddlers reel in their first fish or jump into the ski boat with no fear whatsoever. Family is very important to me and EO helps all entrepreneurs with the daily balance one must have in order to be successful in both business and in life with your family.

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